This visual project is a collaboration between a visual artist, an architect, and a stylist—each contributing their own language to build a unified critique of land ownership and its deep socio-cultural implications in Indonesia. Using architectural AutoCAD renders (for the six houses) and fashion styling, the work stages seven moments in a girl’s life—from childhood to affluence—to interrogate how land, home, and identity are constructed under capitalism.
In Indonesia, land is more than shelter—it’s a marker of adulthood, class, and legacy. Yet for most, acquiring property means navigating a landscape defined by inequality. Government-subsidized housing offers basic access but also introduces citizens into a system where land becomes an aspirational commodity. Middle-class families, drawn into long-term mortgage schemes (KPR), often sacrifice personal freedoms and career choices to repay loans. Ownership, once imagined as stability, becomes a form of quiet servitude.
Meanwhile, speculative ownership by foreign investors and domestic elites accelerates displacement and cultural loss. In high-demand areas like Bali, land is bought not to inhabit, but to monetize—driving prices beyond local reach and severing communities from their historical and ecological roots.
As the protagonist’s home transforms—from vernacular form to anonymous luxury—the architecture mirrors her internal dislocation. Traditional elements like the Javanese Joglo roof vanish, replaced by glass, scale, and spectacle. Her fashion shifts accordingly: from personal and grounded to aspirational, performative, and finally, detached.
Two additional images feature a highly stylized real estate agent—both glamorous and ghostlike—underscoring the complicity of those who market land as status while traditional homes crumble behind them.
Note: The houses in the background of some photographs were designed and created using SketchUp - a 3D modeling software used to create digital models of buildings, interiors, furniture, and other objects.